Most people understand that using water instead of chemical solvents for cleaning is a better choice for the environment, but many of our customers really appreciate how their fine clothing looks, feels, and smells after the wet cleaning process. Clothes come back with no chemical odor, whites and colors are brighter, and fabrics feel softer.
A recent article in American Drycleaner (yep, there’s a trade magazine for every business!), entitled “When The Label Says Water,” has some interesting points about other downsides of chemical solvent cleaning (emphasis added):
Like a doctor, “First, do no harm” to the garment. You may cause harm when you dryclean UV-blocking garments; they usually have special finishes that break down in solvent, even though they can withstand water processing. Likewise, the resins that help make a cotton or cotton-blend garment wrinkle-resistant can be softened or flushed away in the drycleaning process.
Many garments with “permanent” creases have a gluelike resin that softens or breaks down in the drycleaning process, too. Pay particular attention to uniforms and shirts with military creases. Any painted, glued-on or glued-together trims can be sensitive to immersion in drycleaning solvent.
If you’re in the Chicago area, try out our innovative wet cleaning process for yourself. Download coupons at greenercleaner.net.
One of the most important items you may take to be professionally cleaned is your wedding dress. But did you know that wet cleaning can actually be 
